Tsim Sha Tsui Salisbury Road | Carlsberg kicks off a series of events in tribute to Liverpool with passionate initiatives, rallying the city to cheer for the Reds at the Asia pre-season tour in Hong Kong

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As a long-term partner of Liverpool F.C. for over 30 years, Carlsberg has been witnessing many legendary moments of the Reds with fans around the world, organizing various activities to engage with them and spread the passion and spirit of football. To welcome the Liverpool Asia pre-season tour in Hong Kong, Carlsberg will launch a series of passionate supporting events across the city, calling on fans to cheer for their beloved team together. Former Liverpool players will also visit Hong Kong and interact with fans up close, creating unforgettable memories!

The first event is the "Walk of Fame" exhibition on the Salisbury Road waterfront in Tsim Sha Tsui. Victoria Harbour, as Hong Kong's most iconic landmark, will transform into an exclusive stage for Liverpool, paying tribute to the club's legendary moments and fan culture. From July 22 to 26, the Avenue of Stars will become the Avenue of Reds, leading fans on a journey of support. There will be several eye-catching photo spots, including a Carlsberg x Liverpool lightbox with the words "CHAMPIONS" to celebrate Liverpool's 20th top-flight league title. Another highlight is the hop-covered photo wall featuring Liverpool's classic red and Carlsberg's iconic green, incorporating the club's spirit of "You'll Never Walk Alone" and elements of the Anfield stadium gate, showcasing the deep collaboration between Carlsberg and Liverpool for over 30 years.

The Carlsberg "Big Bottle Sail" will officially set sail from July 22 to 26, with the sail featuring the iconic Carlsberg hops pattern and Liverpool's famous Liver Bird logo, cruising around Victoria Harbour. There will also be surprise appearances by former Liverpool players on the ship, creating a passionate memory for this summer!

The Reds fever will continue to spread to the Lan Kwai Fong area, where Carlsberg will host a party on July 25, bringing beer enthusiasts and fans together to inject passion into the Central night. Lan Kwai Fong will be filled with Carlsberg and Liverpool decorations, turning the streets into a celebration of the Reds, with every corner exuding the passion of beer and football, sharing the glorious moments of the Reds.

Liverpool and AC Milan will relive the classic 2005 Champions League final, and Carlsberg calls on all Reds fans in the city to join and welcome this match, infusing power and passion into every cheer! The Carlsberg "Forever A Miracle Forever Fans" grand lucky draw is now ongoing, offering a chance to win a "Liverpool, UK trip" and exclusive match experiences!